We all have specific ideas of what to expect from certain companies, right? Some companies invoke images of trendy over-priced laptops. Other companies may invoke images of ridiculously overpriced “watches”. Maybe I am thinking of the same company twice there…

So what do you think of when I say “IBM”? First thing that comes to mind for me is a very “Mad Men”-esque scene of a smoke filled room filled with 50 women behind typewriters.

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